Olympic 2012 contact list for ads agencies

5.3 Million people,
what a great Marketing ploy,
are Mcdonalds and Coca-Cola still on-board?


"A key component of the London 2012 digital legacy has been secured", the London Organising Committee of the Olympic and Paralympic Games has said, after awarding the right to use its customer database to three non-profit development agencies.
Two sports promotion bodies – Sport England and Sport UK – will be able to use LOCOG's contact database, which currently holds 5.3 million contacts, to promote sporting events and activities. It will also be available to London and Partners, "the official promotional organisation for London".
Anyone on the database will be given the option to opt out. If they chose to stay on the list, they will receive newsletters "about sport, volunteering and culture ... across the UK", LOCOG said.

LOCOG said it worked with the Information Commissioner's Office "full compliance in data protection regulations covering the transfer". A spokesperson for the ICO said that it had advised LOCOG that it needed to receive "informed consent" for the data to be reused.

"I am delighted that we'll be able to continue to keep these amazing people informed and involved in the legacy of the games," said LOCOG chair Lord Sebastian Coe in a statement. "The group of organisations taking this fan base forward are at the epi-centre of sport, culture and volunteering so I am confident they will continue to keep the public in the loop and deliver great opportunities for everyone to enjoy over the next 10 years."
-- http://www.information-age.com/technology/information-management/123456856/contact-database-is--key-component--of-2012-olympics-legacy

Wikipedia and London Olympic Security

Hi, So London 2012 is spread all over the news, all over the world like a digital Jock strap rash. There are plenty of critical pieces and in depth studies, but for me, once again the best source of information turns out to be wikipedia, here for example is a slice of the article on London 2012 security, you don't need to put any spin on these facts to deduce the seriousness of these so called games.

"Security for the 2012 Summer Olympics is being provided by several arms of the British Armed Forces. The security operation is led by the police, with 13,000 officers available, supported by 17,000 members of the armed forces. Naval and air assets, including ships situated in the Thames, Eurofighter jets and surface-to-air missiles, will be deployed as part of the security operation. The cost of venue security alone has also increased from 282m to 553m pounds sterling. The budget for venue security is being partly funded by LOCOG as well as using the contingency from the £9.3 billion infrastructure budget. Even though, G4S will not be providing 13,700 as planned the number will be approximately 10,000. This will be the biggest security operation Britain has faced for decades as the number of security personnel will total 40,000. --http://en.wikipedia.org/wiki/Security_for_the_2012_Summer_Olympics

 Please imagine, for one second, that all this money was simply ploughed into sporting facilities and programes for everyone, in every country? why do we keep spending so much effort and time and money and security on the elites, be them sporting, banking or entertainment elites?

Of course any large international gathering is a target for attacks of various kinds, violent, coercive and mental (mind control operations). So why have them in the first place. I would propose lots of localized sporting events, encouraging everybody to PLAY! and have fun, remember that?

Lord Coe speaks.....

Security for the Olympics has not been compromised by the failure of G4S to recruit enough security staff, London 2012 chairman Lord Coe has said.-- http://www.bbc.co.uk/news/uk-18845678