5.3 Million people,
what a great Marketing ploy,
are Mcdonalds and Coca-Cola still on-board?
"A key component of the London 2012 digital legacy has been secured",
the London Organising Committee of the Olympic and Paralympic Games has
said, after awarding the right to use its customer database to three
non-profit development agencies.
Two sports promotion bodies – Sport England and Sport UK – will be able
to use LOCOG's contact database, which currently holds 5.3 million
contacts, to promote sporting events and activities. It will also be
available to London and Partners, "the official promotional organisation
for London".
Anyone on the database will be given the option to opt out. If they
chose to stay on the list, they will receive newsletters "about sport,
volunteering and culture ... across the UK", LOCOG said.
LOCOG said it worked with the Information Commissioner's Office "full
compliance in data protection regulations covering the transfer". A
spokesperson for the ICO said that it had advised LOCOG that it needed
to receive "informed consent" for the data to be reused.
"I am delighted that we'll be able to continue to keep these amazing
people informed and involved in the legacy of the games," said LOCOG
chair Lord Sebastian Coe in a statement. "The group of organisations
taking this fan base forward are at the epi-centre of sport, culture and
volunteering so I am confident they will continue to keep the public in
the loop and deliver great opportunities for everyone to enjoy over the
next 10 years."
-- http://www.information-age.com/technology/information-management/123456856/contact-database-is--key-component--of-2012-olympics-legacy
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