Who can FIX the Olympic itch?
I want to see a FAIR GAME.
Fair PLAY in the Public OLYMPIC
COURTS. Pools and Fields 2008.
SPORT AND FAIR PLAY?
Who's in training to be a good sport?
A better competitor. More FAIR and thoughtful?
Individuals, nations and one planet playing
Fair games with the worlds eyes watching via
TELECOMMUNICATIONS.
Competition and battles between representatives
Of different tribes.
Not only in it for the Money or sponsor?
For the spirit of sportsmanship.
The GREAT OLD ONES (GOO)
Sports-people inspire every-people to
Transcend any limits and go beyond the
Physical and mental HURDLES any GOO
May have set for us.
To be the best?
Who measures the best and with WHAT INSTRUMENTS
Do they do their measuring with?
The CLOCK.
Scale. Photograph. Human Eye. Human subjective taste.
Where is the FAIR AND EQUAL.
NON-biased.
To be a sportsperson and be playful
Open to f-e-e-d-b-a-c-k
Willing to change and modify individual
Activity, based on the freshest data,
In the interests of humanity, the group and the
SPORTING ACTIVITY.
I see a fair sportsperson having the positive
Attributes that our political representatives LACK.
Willingness to play create the NEW and
FEEDBACK.
The sporting and pleasure groups and appear to me to
NOT have mastered the political principles
And
The political groups see to lack mastery of sporting
And pleasure principles.
--To say nothing of religion.
Fair play, Fair rules and equal chances.
Equal ECONOMIC stability for ALL the global
Competitors in the free SPORTS market.
BEYOND SPORT. Into the spirit.
Equal and fair access to equipment and
Facilities for the worlds SPORTS-PEOPLE.
----------Those who wish to PLAY the games.
Sporting events are picture postcards for PEACE
Between nations and peoples everywhere. PLAY not war!
Different gene pools with different nationalities
Coming together! to play a world game.
The question hangs in the air like Napalm!
WHY CAN'T OUR POLITICAL LEADERS PLAY FAIR?
What on earth are sporting economic models and theories.
Sporting economic practice? In a Tsarist Occupation Zone.
Why are economics sporting?
Human writes...
Contradictions to the meaning of Global Justice
One rule for one, one rule for another,
Who owns the means to distribute the information?
Who makes economic sanctions that help close-down
Sports Courts, swimming pools and schools in
Some countries.
National spending on sports and sporting facilities,
Versus National Defence spending.
Who makes the international rules of ECONOMIC trade
Relations.
Who sets the bar?
Who most influences a nations sports budget,
Sports people or politicians and ministers
Or political sports-people?
How do the mob-rules of politics influence
The strict rules of sporting bodies authorities.
Sport in the time of war
Football on the battle fronts of WWI.
Running. Running. Running.
Jumping, shooting, fencing, throwing things.
Sporting events between
WARRING nations and tribes to make a peace.
To force out the difference, peacefully.
Individual representatives of their tribe
--Clad in their clans flag rags
And medieval symbols.
In full sporting battle
With each other and with the game rule matrix.
All in full public view?
Speak to me now,
Sporting entity, speak, tell us a tale
Who are you?
What, why, how is sport sport?
DRUGS and their sporting DAMNBIGUATION
Who measures the drugs,
Who defines them.
Who decides what substances are UN-FAIR
And an UN-sporting advantage for All competitors
What helps the athlete?
Sports get you own hard-wired DRUG-BRAINS pumping DRUGS
All over your body.
Sports people are allowed to show Ecstasy in public,
HIGH on their activity, high on their own DRUG (endorphins)
DRUGS manufactured in their own illegal heads.
--According to some of the most popular sporting authorities
So called...
Most drugs used in sport illegally don't make you HIGH
Like weed and sh rooms, no, they make you stronger,
Calmer etc. For mostly physical benefits. Tranquillity.
An Olympic Economic vision
Sporting in its practice. Fair. Sporting economics!
Self-depreciating currency as a FAIR and EQUAL
World game!
Life and trade upon a really -free-fair
Playing field
Social. Economic. Humanitarian.
The name of this game is
DOING MORE WITH LESS.
BUCKMINSTER FULLER OLYMPIC WORLD GAMES!
Individual vs. The Sovereign State
The furthest distance covered with the lightest
FOOTPRINT.
Whats the fuel cost to the environment to get all these athletes
To BEIJING?
To win is to win with a Clean track record.
A good national track record too, and a
New Individual best performance--
UNITY between self & State!
Not to speak of the other.
Grounded in fairness.
Let the games begin and the rules all change.
Let the people play everywhere.
SPORT is only possible between equals!
Like COMMUNICATION.
1 comment:
This news report helps create some context for the impact of Marketing, Advertizing, and MONEY GAMES on SPORTING activity between almost naked human beings.
--fly
http://www.pressandjournal.co.uk/Article.aspx/794813?UserKey=0
Chinese hurdler Xiang’s withdrawal is a serious blow to his sponsor’s hopes of a bigger market share in China
Nike takes a tumble
Published: 20/08/2008
So sure were officials that Liu Xiang, the defending Olympic champion in the 110 metres hurdles, would win gold in Beijing that a rapid change of clothes was planned prior to the event’s medal ceremony.
Nike spent a fortune sponsoring Xiang and a host of other A-list Olympic athletes, but because adidas sponsors the Chinese Olympic Association, the German company insisted all the home nation’s medallists wear an adidas podium suit even if they had worn Nike top, shorts and running shoes when winning their medal.
Xiang’s management had been unable to exempt him from this arrangement and so the man who is the face of this Beijing Olympics, one on who Nike had pinned so much hope in firmly establishing its brand in China, was to have worn an adidas tracksuit when receiving his gold medal.
On Monday, however, questions regarding the speed of Xiang’s quick-change artistry became entirely hypothetical as he limped off the track injured, unable to compete in the heats, let alone win a second consecutive gold.
His withdrawal was a massive blow to the Chinese, many of whom had tears running down their faces as he sloped off the track and disappeared, but his injury could have a colossal impact on Nike’s marketing programme in China.
When he won gold in Athens, Xiang became China’s first male Olympic track champion.
He is now the country’s highest-profile and highest-paid athlete, earning an estimated £12million last year. Marketing industry labels proclaiming him as China’s Beckham are justified.
Nike’s long-term sponsorship of Xiang, together with other Olympians including Roger Federer and American basketball player Kobe Bryant, was part of its now standard marketing procedure.
Where adidas spent an estimated £50million becoming an official Games sponsor, Nike’s marketing campaign and budget is directed towards sport’s biggest names.
For such a strategy to work, it is important they perform in Beijing for there is much at stake – as the unseemly scrambling to ensure a specific kit is worn during a medal ceremony proves.
China’s domestic sportswear market, long deemed the industry’s ultimate prize, has grown at an average of between 30% to 40% over the past five years.
While sportswear sales across the globe have been falling, China has bucked the trend, making it an enormously lucrative territory.
Nike’s and adidas’ regular, often amusing, attempts to outdo each other are, unlike Xiang, running flat-out in Beijing. In this instance, the companies are competing to claim the Olympics in order to form an emotional bond between Chinese consumers and their brand.
If either can do this, they can stake a major claim in a sportswear market estimated to be worth more than £25billion over the next decade.
Adidas’ official status ensures they have a considerably greater presence in Beijing, whereas Nike must contend with all manner of restrictions, something at which it is particularly adept. Nonetheless, it has sponsored 22 of China’s 28 sporting federations.
However, even these ambushers were out-ambushed by a tubby 47-year-old Chinese national who operates his own sportswear store in Beijing’s Wangfujing Street, directly opposite adidas’ flagship outlet, emblazoned with the ‘Impossible is Nothing’ slogan.
Li Ning’s riposte declares ‘Anything is Possible’.
Few people outside of China had heard of Li Ning until the Olympic Games opening ceremony when the former gold medal-winning gymnast was slowly hoisted and appeared to run gracefully around the stadium to light the Olympic flame.
In 1990, Li Ning established his own sportswear company and manufactures his own footwear, emblazoned with a V-shaped stroke which looks remarkably similar to Nike’s swoosh. As he moved around the stadium’s upper tier, Olympic torch aloft, Li Ning wore his own branded sports shoes, much to the chagrin of adidas and Nike.
According to one source, he pulled off this remarkable coup by agreeing a deal with Chinese Olympic authorities to drop his bid to get newscasters to wear his clothes during the games.
Others feel China was sensitive to comments which criticised adidas’ sponsorship of the Chinese Olympic Association and turned a blind eye to Li Ning’s footwear.
Whichever tale is true, his selection to light the Olympic flame, a truly iconic moment of any games, resulted in a 6% rise in his company’s share price when the Shanghai stock market opened a couple of days later.
Beijing-based Stephen Broadhurst of Apex Sports, a sports management company, said: “Nike have Asafa Powell, adidas have Tyson Gay, but Li Ning has the whole of China.”
Both adidas and Nike will quietly admire Li Ning’s coup, but neither they nor the former Olympic champion have much to worry about – the Chinese market is big enough for all three organisations to make enormous sums of money.
By comparison with sportswear’s big two, Li Ning’s operation is tiny, despite last year’s 61% increase in profits to £33million.
Yet, in China at least, his company appears to have benefited from his opening night performance.
By contrast, several sports-related western companies who have spent considerable sums either on official sponsorship or on having a presence in China during the Olympic Games have yet to yield the dividends they anticipated. Most polls show very few Chinese people know the names of even official sponsors.
Chinese teenagers know who adidas and Nike are.
Both companies operate around 4,000 stores throughout the country, astonishingly-sized chains which are scheduled to expand dramatically over the next decade.
In the short term, they’ll applaud Li Ning and are content to surrender a small proportion of China’s sportswear market to him.
By the time the Olympic flame reaches London however, the big two will have invariably reinforced their Chinese presence and will ensure they’re not trumped in the same way when the Olympic flame is next lit.
--http://www.pressandjournal.co.uk/Article.aspx/794813?UserKey=0
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