Ever thought of sport? Or how sporting spirit, fair game, good rules and equal competition, playing field - relate to economics, politics and history? This kind of legal TRICKERY and use of the arms of Government to influence public, private, commercial sectors - so as to legally protect their monopoly on terms, words, phrases, LOGOS! eh? A familiar game to any paying attension to the media brainstorming and faith-based initiatives surrounding sports - in all the worlds media. Who owns the Olympic rings, ZEUS?
"Olympic contractors face marketing ban
By Chris Tighe
Published: February 3 2009 23:32 | Last updated: February 3 2009 23:32
Companies winning work on the London 2012 Olympics, one of the UK’s biggest business opportunities for generations, are being obliged to sign a contract forbidding them from marketing their involvement in the games.
The rules bar suppliers from issuing press releases, running advertising or any marketing or public relations campaigns publicising their link to the 2012 event as well as banning them from using the Olympic logos.
EDITOR’S CHOICE
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The No Marketing Rights Clauses protocol, drawn up by the Olympic authorities, even seeks to specify the tone suppliers adopt in internal communications with staff about their involvement in the games, stipulating it “should be undertaken in an understated, proportionate and regular fashion”.
The 32-page guidance website bars suppliers from creating games-related job titles: “London 2012 Co-ordinator”, “2012 Unit” or “Olympic Group” are all off limits.
Inclusion of the Olympic bodies on client lists is permitted only where at least nine other clients are mentioned. Recruitment advertising must not be “Olympified” in any way, through use of imagery, logos or undue emphasis.
The £9.3bn publicly funded event is expected to generate more than £6bn of contracts for businesses, with 7,000 directly awarded contracts and a further 68,000 in the supply chain.
The protocol devised by the London Organising Committee of the Olympic Games and the Olympic Delivery Authority is intended to protect the rights of the event’s official sponsors, vital contributors to the £2bn which must be raised from private sources. Tier one sponsors are paying £40m plus each, tier two sponsors £20m plus and tier three £10m on average. -- http://www.ft.com/cms/s/0/f2013ad6-f22e-11dd-9678-0000779fd2ac.html
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