Saturday, March 16, 2013

Olympic 2012 contact list for ads agencies

5.3 Million people,
what a great Marketing ploy,
are Mcdonalds and Coca-Cola still on-board?


"A key component of the London 2012 digital legacy has been secured", the London Organising Committee of the Olympic and Paralympic Games has said, after awarding the right to use its customer database to three non-profit development agencies.
Two sports promotion bodies – Sport England and Sport UK – will be able to use LOCOG's contact database, which currently holds 5.3 million contacts, to promote sporting events and activities. It will also be available to London and Partners, "the official promotional organisation for London".
Anyone on the database will be given the option to opt out. If they chose to stay on the list, they will receive newsletters "about sport, volunteering and culture ... across the UK", LOCOG said.

LOCOG said it worked with the Information Commissioner's Office "full compliance in data protection regulations covering the transfer". A spokesperson for the ICO said that it had advised LOCOG that it needed to receive "informed consent" for the data to be reused.

"I am delighted that we'll be able to continue to keep these amazing people informed and involved in the legacy of the games," said LOCOG chair Lord Sebastian Coe in a statement. "The group of organisations taking this fan base forward are at the epi-centre of sport, culture and volunteering so I am confident they will continue to keep the public in the loop and deliver great opportunities for everyone to enjoy over the next 10 years."
-- http://www.information-age.com/technology/information-management/123456856/contact-database-is--key-component--of-2012-olympics-legacy

Gold Gold and Gold

Some sports people will stop at nothing to get GOLD.  Man, they're even worse than some of the international bankers and Royals who are obsessed--to the fringe of insanity and a danger to others--with GOLD. Status, elitism and patriotism.

The many, of course do not have such pretentions, but instead enjoy a GOOD game, a fair game, easy, relaxed, shared fun, even with a little competition to build with the co-operation. Unlike the sporting elite who as we have seen recently with characters like Lance Armstrong, lie, cheat and generally are not the kinds of sporting sportspeople they are painted as, by the corporate sponsors (products) and government sponsors.

Ah, anbody fancy a game?

love, fly


"There was an "increasingly desperate emphasis on gold", the report said, and morale dropped as the games unfolded without the anticipated medal haul.
Management appeared unprepared to tackle the absence of success, it said, leaving swimmers feeling "undefended, alone, alienated".
"Swimmers described these games as the 'Lonely Olympics' and the 'Individual Olympics'," the report said, adding that the lack of cohesion meant that poor behaviour went unchecked.
"Some individual incidents of unkindness, peer intimidation, hazing and just 'bad form' as a team member that were escalated to personal coaches were not addressed," it said.
"There were enough culturally toxic incidents across enough team members that breached agreements (such as getting drunk, misuse of prescription drugs, breaching curfews, deceit, bullying) to warrant a strong, collective leadership response that included coaches, staff and the swimmers."--http://www.bbc.co.uk/news/world-asia-21501881

Charlie Brooker and Weekly Wipe Sum up 2012 Olympic pathetics

https://www.theguardian.com/commentisfree/2012/aug/05/olympics-better-than-looked-on-tin